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VW – a reputation built on innovation and quality engineering

As an experienced driver, you know the importance of keeping your VW in tip-top condition. Regular servicing will extend your car’s life and identify defects before they become catastrophic.

When you consider the history of Volkswagen and how the company has built its global reputation for design and quality, booking a Volkswagen service that is conducted with care and precision is vitally important, in retaining the characteristics of this prestige car.

VW facts you may not know

In 1934, Dr Ferdinand Porsche agreed to Adolf Hitler’s request to create a car suitable for ordinary working people – an economic car that was simple to use and maintain.

The design was adapted from earlier versions and the shape was created by Erwin Komenda, the established Auto Union designer (see Audi). In 1937 Volkswagen mbH was born and factory construction began the following year.

However, the Volkswagen factory had produced few cars when war was declared and this led to production being switched from civilian to military vehicles.

After hefty damage from Allied bombing, the Volkswagen factory was captured by the Americans in 1945 and handed over to the British, who originally intended to salvage the production equipment as war reparations after using the location for military maintenance.

However, the initiative of Major Ivan Hirst of the British Army to present one of the factory’s cars as a light transport vehicle, secured Volkswagen’s short term future. An order for 20,000 such vehicles was placed in the autumn of 1945, and within a year the factory was producing some 1,000 cars per month from the still damaged factory.

After offering the company for sale to British car manufacturers, and with no buyer, a former senior manager at Opel, Heinrich Nordhoff, was brought in to run the factory in 1948 and ownership was placed in a government run trust.

In the 1950′s the company became famous for its Type 1 model, commonly known as the Beetle. But it wasn’t until 1968 that VW used the term in its advertising and not until 1998, with the introduction of the new version, that a car was officially named the Volkswagen Beetle.

In 1964, VW purchased Auto Union, owner of the Audi brand, and so the Volkswagen-Audi association was born.

In the 1970′s, the Beetle began to become outdated and Volkswagen looked to Auto Union for the next generation of engine technology. Front wheel drive and water cooled engines were adopted by a new wave of Volkswagens in 1973 and 1974.

The Audi 50 was effectively relabelled the VW Polo and the Audi 80 body and mechanics were translated into the VW Passat. However, the most influential development was the launch of the Beetle replacement, the Volkswagen Golf in 1974.

Setting precedence for future development, Volkswagen used the new Golf chassis to launch a number of other models, including the Volkswagen Golf Cabriolet, Volkswagen Scirocco and Volkswagen Jetta.

The company was expanded in 1990 and 1991 with the purchase of SEAT, the Spanish car maker, and Skoda Auto of Czechoslovakia.

These new acquisitions allowed Volkswagen to position its brands across the market, elevating Audi to compete with BMW and Mercedes, positioning VW as a quality rival to the likes of Ford and Renault, and focusing Seat and Skoda on VW’s historical ‘affordable’ heartland.

Whilst the original names have been retained, the Volkswagen range has been systematically redeveloped with new generations of the much loved models, as well as extended into the SUV market with the VW Tiguan.

With their history of design innovation, together with their passion for engineering, Volkswagen has successfully grown its reputation as a high quality car manufacturer.

Book your Volkswagen service with confidence

So when you book your next VW service, you can be confident that Service A Car understands the heritage of Volkswagen and conducts VW servicing with the passion and precision the car deserves.

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And take note, the diesel Jetta meets the lowest emissions standards without the use of urea injection. Instead it makes use of a nitrogen oxide storage catalyst that reduces NOx emissions by up to 90%. This vehicle is also equipped with an engine management system that alters operating modes to treat the NOx that has been stored in the Volkswagen catalytic converter . A particulate filter is added in the exhaust system to further reduce emissions.

The Jetta TDI is just one of the products of the BLUETEC offensive that is jointly initiated by Audi, Mercedes-Benz, and Volkswagen. The main objective of this partnership is to establish the BLUETEC concept as a uniform label for clean and highly fuel effcicient diesel powered cars and SUVs with 50 compliant engines. BLUETEC symbolized diesel power plants that comply with the strictest emissions regulations of the US market. The technologies indiviaully developed by each manufacturer are designed to reduce specifically NOx which is an exhaust element that is more common in vehicles that make use of diesel engines.

Volkswagen will unveil its clean diesel concept compact SUV, the Tiguan at the Los Angeles Auto Show in November. It will be made available in the US in the middle of 2008. The German automaker has a 30-year history when it comes to providing the US market with efficient and durable diesel vehicles—which accounts for almost 20% of Volkswagen’s sale in the US.

Blast from the Past

In other Volkswagen news, the automaker’s subsidiary in America has announced recently a national search for two significant vehicles from its diesel-powered past as part of its 30th anniversary celebration. The Volkswagen of America, Inc. has been selling diesel-powered passenger cars in the US for over thirty years now.

The announcement was made at the 2007 Washington Auto Show. Volkswagen of America said that there are two categories—the oldest running Volkswagen diesel vehicle and the Volkswagen diesel with the highest accumulated mileage.

According to Keith Price, public relations manager, Volkswagen of America, Inc., “Volkswagen has a long history of selling diesel-powered vehicles in the United States. These durable vehicles are capable of providing years and years of reliable service. We anticipate an enormous response from our owners.”

The search for the oldest Volkswagen diesel vehicle in the US is open to all registered, running vehicles. The requirements for the category “Volkswagen diesel with highest accumulated mileage”: The mileage must be documented and verifiable with an accurate odometer reading, and supporting historical service records and/or logbook. And the most important Volkswagen vehicles that are to join in the said search must be equipped with the original engines.

Contest begins on March 1. Interested owners may submit their information online at Volkswagen web site (www.vw.com). Applicants may fill up a form with contact and vehicle data plus upload the digital pictures of their diesel Volkswagen. Out from the participating owners a pool of finalists will be chosen. They will be requested to visit their authorized local Volkswagen dealer to have their vehicles and documentation validated.

Interested owners have a total of four months to file their applications. The two lucky owners will be given the chance to use a 2007 Volkswagen Touareg V10 TDI for six months. The said contest is the automaker’s way of thanking the buying public for continuously patronizing diesel-powered Volkswagen vehicles for over thirty years. The company has sold over 813, 476 diesel powered Volkswagens in the US alone.

About Volkswagen of America

Volkswagen of America Inc. was founded in 1955 and made it’s headquarter in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is also one of the world’s largest producers of passenger cars and Europe’s largest automaker. Some of its famous products include Rabbit, New Beetle Convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Toureg which are offered through 600 independent US dealers.